HeadsRead Qualitative Research specializes in "reading heads."  With a fully loaded toolbox of techniques, we believe in using multiple experiences and exposures to get to know your consumers on a deep and emotional level.  We accurately document opinions, feelings, behaviors, and lifestyle. It's like any relationship.  You can't get to know someone over a one-hour cup of coffee.  Our toolbox encompasses both offline and online research. We toggle back and forth between the two, just like your consumers.  We don't stop until we have fully opened their heads, hearts, and voices.  Decoding the consumer is what we do at the IdeaMine.

• Ethnographic RealLife™ Groups
• Fly-On-The-Wall™ Ethnography
• RealLife Photo-Journals™
• RealLife DigitalStories™
• OnlineLab™ and TimeTravel ChatBoards™
• Mystery Shopping and TagAlongs™
• TextChecks™