IdeaMine | A research boutique that mines consumers for knowledge, insights, and ideas.
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Heidi Shepherd is an academically trained ethnographer with an MA in Sociology from Northwestern University and an MBA from The University of Chicago. Heidi worked in marketing at Johnson & Johnson prior to working at the IdeaMine.
Heidi is the "fly" when you hire the IdeaMine for Fly-On-The-Wall Ethnography. She also conducts many of our online "Chats" and loves working with consumers to capture their stories in a video format with RealLife DigitalStories. Heidi works out of Los Angeles where she lives with her husband, four children and two dogs. Heidi and Ann are sisters.
