All Services
HeadsRead® Qualitative Research
At the IdeaMine®LLC we read heads instead of palms. With a fully loaded toolbox of techniques, our HeadsRead® Groups are designed to help you get to know your brands and products on a deep, emotional level. We provide knowledge and insight into category and brand usage. We identify behaviors, perceptions, feelings, and competitive points-of-difference your brand can own. We don’t stop until we have fully opened the heads, hearts, and voices of your consumer. Decoding the consumer is what we do at the IdeaMine.
BreakOUT® Brainstorming
BreakOUT® Brainstorming is a facilitated brainstorming process that unleashes the creative thinking of a group and taps into the power of working collectively as a team. BreakOUT® Brainstorming is used to explore the knowledge, insights, and ideas mined during qualitative and use them as fuel and fodder to help develop brand positionings, new product concepts, names, and creative solutions to a wide range of business needs that “break outside the box.”
CampCreativity
An Innovation BootCamp®
CampCreativity is a highly-customized, hands-on “boot camp” for clients who want to work and think together as an action-oriented, strategic-minded, and fun-loving TEAM of innovators. The high-energy, team-building curriculum is customized for the specific needs of each client. The curriculum is built around nine principles that empower teams to reach their full potential as collaborative problem-solvers and innovative thinkers.
As techniques are taught, “campers” have the opportunity to practice them in a small-group format. Held at an assortment of “camp” locations, the curriculum is designed as a 1 to 1½-day session.